The launch will inject a fresh energy into the home category, according to digital agency
ASB Bank and digital agency WiTH Collective, Linked by Isobar, have partnered to launch a new platform that will help New Zealanders feel confident about their home buying journey.
According to WiTH Collective, “Own That Home” will inject a fresh, positive perspective into the home loan category. The idea is that the platform will actively encourage and support home-buyers to progress with the next step in their home-buying journey through ASB’s tips, tools, guidance and advice.
“It’s coming up a year since we opened our doors here in New Zealand and this campaign is just another example of the big, bold type of work, both we and ASB want to be doing,” WiTH Collective client service director John Marshall said.
Simon Fowler, creative director at WiTH Collective said, meanwhile, said: “There’s a lot of negativity around buying a home – the process is considered daunting, stressful and confusing. We’re excited to have worked with ASB on a campaign that fills New Zealanders with confidence, and celebrates the hard yards you have to put in.”
ASB general manager marketing Shane Evans sys “Own It” will help customers achieve their home ownership dream.
“We’ve enjoyed developing our home lending ‘Own it’ creative platform alongside the WiTH Collective team,” Evans said. “They’re great storytellers with a fresh and bold vision.”
The campaign launched over the weekend across TV, OOH, Digital, Radio, Social and ASB’s owned assets.
